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Mount Case Study

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Mount is aclean and unique multi-purpose PSD template for all kinds of sites & business. Mount was designed especially for Corporate Site, Ecommerce site, Photo Studio, Personal Blog, Portfolio Theme, Shop, Creative Agency, business companies, corporate agencies, organizations, personal portfolio, creative designers, App, Courses, Education, Events, Lawyer, Resume, School and much more. This PSD can easily satisfy all of your needs.

Okay, so we get pretty geeked up about this web design thing, but why wouldn’t we? When an opportunity like a new ecommerce website for a growing, local Indianapolis business comes strolling through your door with a vision, a dream and an all-star team of their own, good things start happening instantaneously. That is exactly what happened when Self-Reliance Outfitters (SRO) and Springboard came together and formed a web design and internet marketing partnership.

Goals / Challenge

We set out to create a highly-optimized, Google-friendly e-commerce website for our friends at Self Reliance Outfitters (formerly known as The Pathfinder Store). When they first came to us, they already had decent brand recognition online but had a very basic ecommerce website that was spread out across several domains.

Strategy / Solution

Research! Research is a foundation of success for any effective internet marketing initiative. What’s the point of writing, literally, dozens of fresh pieces of content if we don’t know who we are writing to? We first had to establish our target audience. We created their personas using the following questions:

  1. What are their needs?
  2. What are their fears, concerns or


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. 

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Metrics enterprise SEO and content marketing platform provides competitive insight and market analysis no one can duplicate. Analysis that reveals opportunities, supports decisions and connects your SEO tactics and strategy directly to revenue.

Reach the right prospects at the right time with the right message, talk more effectively to the prospects who are most likely to buy. Harness the complexity of SEO and content marketing to boost online visibility and make smarter marketing decisions.

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[cms_fancy_box add_icon=”symbol” i_type=”strokegapicons” i_icon_strokegapicons=”sgicon sgicon-Flag” color_scheme=”custom” cms_template=”cms_fancy_box–left-icon-box-alt.php” title=”Our Mission” description=”We encourage every team member to be a whole person. We have a flexible, high trust environment that is focused on doing great work. We’re growing and moving at a fast pace, so everyone has the chance to work on exciting projects and try new things. You’ll get to solve problems and deliver in a big way.” color_icon=”#ffffff” color_title=”#ffffff” color_text=”#f0f0f0″ color_icon_bg=”rgba(255,255,255,0.02)”]
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[cms_testimonial_carousel items=”1″ items_mobile=”” items_tablet=”” items_desktop_small=”” space=”0″ navigation=”yes” built_in_class=”testimonial-carousel-img-center”][cms_testimonial title=”Fouad Badawy” role=”CEO & Director” testimonial=”In my job as social media strategist, I’ve tried pretty much every analytics product on the market and when I came across Metrics, I was blown away! Metrics is one of the most impressive social media website efforts I’ve ever seen. ” cms_template=”cms_testimonial–center.php” img_image=”45″][cms_testimonial title=”Ahmed Hassan” role=”Web Developer” testimonial=”Phasellus ut congue lorem, id eleifend ex. Curabitur vitae lobortis purus. Suspendisse suscipit nibh at mauris fringilla, et ultricies lacus dapibus. Donec auctor ac mauris quis maximus. Vivamus sodales gravida augue.” cms_template=”cms_testimonial–center.php” img_image=”44″][/cms_testimonial_carousel]
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